Google AdWords Training Courses for UK Business Users

Our training courses cater for beginners, and those already familiar with AdWords, who are looking to improve the performance of their campaigns and website.

We've found that training users on their premises is the most productive format. It allows us to train up to 3 members of your team at no extra charge, and leave you with working Google AdWords campaigns.

We also know you'll still have questions as you start building your own campaigns. Our price therefore includes unlimited support for 30 days after your course.

Book your Course

Contact us today to book a training course. We're happy to design an AdWords training course tailored to your business...

Getting Started with Google AdWords

Synopsis

Our Getting Started course will provide you with a complete introduction to Google AdWords. Save time and money by learning how to build profitable AdWords campaigns for your business.

Prequisites

No experience necessary. However, we recommend you create a Google AdWords account in advance of the course, and install Google Analytics and Conversion Tracking on your website, or ask your administrator to do so.

Course Outline

Google's Network and Advertising Programmes
Key Concepts in AdWords
AdWords Tiered Account Model (TAM)
Defining your Business and Advertising Criteria
An introduction to Keyword Research
Keyword Discovery and Mining
Building your first AdWords Campaign
AdWords Campaign Optimisation
Writing effective Advertising Copy
The Role of Landing Pages
Combining AdWords and SEO
Associated Google Services

Building Business Campaigns in AdWords

Synopsis

A course designed for users who are already familiar with the basics of Google AdWords. Benefit from our experience in developing successful AdWords campaigns for some of the UK's leading companies

Prequisites

You should be familiar with the basic functionality of Google AdWords. This course is tailored to your business, and includes a review of your AdWords account and website prior to the training.

Course Outline

Google's Network and Advertising Programmes
Key Concepts in AdWords
AdWords Tiered Account Model (TAM)
Defining your Business and Advertising Criteria
Keyword Discovery and Mining
Building Profitable AdWords Campaigns
AdWords Campaign Optimisation
Developing Effective Ads and Landing Pages
Associated Google Services
Modern SEO Techniques
Building Community with Social Media Optimisation
Online Marketing and Promotion

Training Syllabus

Below are a sample of slides from our AdWords training courses. Click to enlarge each slide, and then visit our AdWords Training Syllabus page to review all the subjects we cover.

AdWords versus Natural Search Traffic

Objectives of AdWords Tiered Account Model (TAM)

Understanding Ad Delivery

Pay-Per-Click (PPC) Optimisation Schedule

Format and Prices

"Getting Started with Google AdWords" and "Building Business Campaigns in AdWords" are both full-day courses conducted at your premises.

AdWords and Website Design Services...

Our on-site AdWords training courses are available in greater London and across the South East of England.

Coverage outside London includes Norwich, Ipswich, Peterborough, Cambridge, Colchester, Chelmsford and Stevenage.

We're happy to travel to any part of the UK to train clients on-site, however, we may have to make an additional charge to cover our time and travel.

Please contact us if you're located outside the South East.

Our AdWords campaign management service is available to any UK-based company, together with our website design, SEO and eLearning services.

Facilities permitting, we'll train up to 3 members of your team at no extra charge.

Price: £459.00 excluding travel. Travel expenses are charged at cost. We never apply administration charges of any kind.

30-Day Support Guarantee

From experience, we know that no matter how good our training, you'll still have questions once you start building your own AdWords campaigns. All our prices therefore include unlimited email support for the 30 days following your course.

Training for Larger Groups

We can also provide on-site training for groups of 6 or more participants, with prices starting from £110.00 per participant.

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today for more information on our training courses, or to discuss your requirements. We're happy to design an AdWords training course specifically for your company.